About Foundations

Now In Our 24th Year

No Seminar Program has Resulted in More Successful Entertainment Projects

Foundations Entertainment University is a comprehensive 2-day educational seminar program covering all aspects of market & financial feasibility, planning, design, financing, development, marketing and managing a location-based entertainment business for long-term success.

Project types covered include family entertainment centers (FECs), bowling, laser tag, children’s entertainment and edutainment, play cafes, entertainment, hybrid cinemas, trampoline parks, roller skating centers, small amusement parks and many others.



Core Topics

+ Market Assessment

Selecting the right market for the business. Why is a market study so important in getting the process off the ground?

+ Financial Assessment

What can I reasonably afford? How can I finance it? How much capital must I contribute.

+ Physical Structure

Do I lease, buy, or build? How much space do I need and what type of infrastructure does the building require?

+ Design

What should the facility contain and how should it be laid out? How do I choose and architect and designer? How do I choose a mechanical engineer?

+ Build

How much will it cost to a) refurb an existing building, b) build a new building

+ Contractor Selection

How should I go about the process of selecting a contractor and evaluating contractor bids?

+ Attractions/Experiences

How do I go about evaluating the various manufacturers? What should I look for in selecting a vendor?

+ Amusement Gaming

How important is the games process to the overall performance of the business? How should games be operated?

+ IT Integration

What types of systems will this business require to control food service, attractions, employees, accounting?

+ Staffing

How shall I hire the staff? What level of training is required? How do I prepare an Operations Manual?

+ Food Service

What type of food service should I have? How should the kitchen be designed? What size should it be? What code requirements must I meet to pass City code?

+ Marketing

How do I market the business? What types are marketing collateral are effective? How should the inside and outside sales departments work?

+ Operations

How should the day-to-day operation be coordinated? What are the various roles of management? Who's responsible for what?

+ Performance Monitoring

How should I determine whether the business is performing well? What are the key metrics? What should I do if I'm under-performing?